AGENTIC
Marketing PlATFORM
ROLE: VISION AND STRATEGY, LAUNCH DESIGNS, DESIGN SYSTEM
Marketing teams across Google use a disparate set of disconnected tools to plan, execute and optimize a $2B marketing budget. My team was responsible for centralizing marketing tools and workflows into a unified, intent-driven experience powered by AI and agent technologies.
INITIAL VISION
Rough wireframes helped secure funding for our vision to make Google marketing teams more effective through a integrated, intelligent AI platform
USER JOURNEY MAPPING
Defining and analyzing how new and existing critical user journeys were impacted with each release helped secure sign off from cross functional leaders across multiple PAs
AI INTERATION PATTERNS
Specialized AI interaction patterns made complex data easy to digest, and ensured our platform could scale for semi-autonomous production and execution
Launch designs laid the groundwork toward the new architecture
Marketers could organize work within intelligent projects with shared context
The hub centralized existing tools until we fully integrated their features into our platform
